What is the Export Academy?
The Export Academy is a free programme of support, where you’ll learn directly from experts in international trade who are on hand to provide support across a range of sectors and businesses, from selling children’s clothes to Spain, to providing PR services for clients in the US.
Tuesday 13th July or Tuesday 20th July 2021
09:00 – 13:00
In this first four-hour session we will see an overview of the benefits and risks of export; explore the first steps to making informed decisions about internationalisation; and lay the foundations for an achievable export plan. We will move on to see an overview of export documentation, including customs declarations at home and abroad; as well as invoicing and evidence of export; and additional support.
We will get an understanding what constitutes effective market research; which key markets to prioritise; when your business should consider it; and why it’s important to profitability. We will then get to grips with price versus cost; export costing; researching prices in a given market; pricing strategies; and routes to market. We will round up with an recap of the key documentation, and legal requirements; an overview of prohibitions and restrictions; and touch on free trade agreements.
Wednesday 14th July or Wednesday 21st July 2021
09:00 – 13:00
Our second four-hour session starts with marketing your business overseas; building successful relationships; and considering factors that could open the door to opportunities. We’ll move on the Incoterm® 2020 rules and how they are related to the shipment of goods; we will consider what they are all about, and what they do and don’t cover; your responsibilities and liabilities in the export process; and the impact on the cost of goods.
This will be followed by getting paid: financial regulation; economic considerations in the movement of money over international borders. We will come back to understanding export paperwork in a little more detail; particularly with regard to Rules and Certificates of Origin; VAT and place of service; and key documentation in the shipping process. And we will finish up the course with a look at institutional support available in your strategic planning; overseas visits; translation and interpretation; exhibitions and promotions; legal costs; and overseas partners and staff – and putting in place key action points as we look to help you expand your business into international markets.
Registration – Visit: www.events.great.gov.uk/exportacademy
For more information please contact, Chris Baxter, Export Academy Adviser
E: exportacademy@tradenw.org
Please note:
The Export Academy is currently held on Microsoft Teams, and the link to each session will be emailed to delegates 24 hours in advance of the course. At the end of each session, our advisors will remain on the call for a minimum of 15 minutes in order to field any questions delegates may have about the course content, or about their export venture more generally