Media Training

March 11, 2020, 8:30 - 12:15 Village Hotel, Liverpool,

Media Training

An interactive taster session on how to deal with and get the best out of the media

08:30 until 12:15 Wednesday 11 March 2020

at Village Hotel, Liverpool, Fallows Way, Whiston, L35 1RZ

 

Following on from the hugely popular Knowsley Chamber “Meet the Media” session in November, we have now teamed up with another well-known local media name to bring you an interactive media-training introduction workshop.

Mick Ord will deliver this workshop. Mick has been a journalist and BBC manager for the past 30 years and is well known across Merseyside. He has an eye for which stories are likely to be picked up by journalists and which will end up on the spike. (https://mickord.com/about/)

Crucially Mick understands the ways in which journalists think and function within television, radio and online teams. He has an understanding of how stories are chosen, what is required to make a story resonate, and the editorial filters that exist prior to commission.

Mick has worked on a number of massive stories from catastrophic events to euphoric successes and will share his experience through a packed agenda of interactive learning…

THE WORKSHOP

8:30     Arrival tea/coffee available (Please arrive between 8:30-8:45 to avoid car parking charges which kick in after 4 hours)

8:45     Welcome from Knowsley Chamber and introduction to Mick Ord

  • The importance of media audiences – demographics & messaging in a digital world
  • What journalists want and how to react when a reporter gets in touch
  • Preparation – what to do and how to do it
  • Media myths and the reality
  • Best and worst practice with examples from TV & radio
  • Being interviewed on the TV & radio – tips & techniques
  • Crisis communications

 

12:15   Close/Depart

The event is limited to 20 participants (on a first come first served basis)

CHAMBER MEMBER = £65 plus VAT per delegate (payable prior to the event)

NON-MEMBER = £75 plus VAT per delegate (payable prior to the event)

Venue

Fallows Way,
Whiston,
L35 1RZ

Cost

Members: 65.00 (+VAT)
Non-Members: 75.00 (+VAT)

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