Niantic are partnering with Digital Catapult to deliver an AR accelerator programme for its Lightship platform.
The Aim: To create groundbreaking AR experiences that will encourage people to explore the world, together.
The team are seeking 3 ‘challenge owners’ to help shape “best in class” demonstrators scenarios, for the future of AR and in line with Niantic’s vision for the real-world metaverse.
Challenge owners could be:
★ Music & Live Events Organisation
★ Advertising & Entertainment Organisation
★ Travel & Tourism Organisation
★ Local Authority, LEP or Business Improvement District
Niantic will provide £50,000 for each project demonstrator to be created by a UK immersive startup/studio. Digital Catapult will also provide innovation support and immersive UX guidance throughout the development process.
This deck (link below) outlines the benefits of being involved, the requirements for participation and some inspiration around potential use cases for AR:
Digital Catapult & Niantic – Challenge partner overview-compressed