The campaign is encouraging businesses, organisations and members of the public to donate new toys, books, games and gifts for all ages, helping ensure that children and young people facing hardship can experience the joy of Christmas.

Throughout the 12-week campaign, L&G Logistics will use its fleet to collect donations from across Liverpool and Merseyside, delivering them directly to KIND. The initiative builds on the company’s commitment to supporting local communities and creating brighter futures for families in need.

Businesses looking to get involved can support the campaign in several ways:

• Become an official collection point
• Donate new toys and gifts
• Arrange for donations to be collected by L&G Logistics
• Help raise awareness of the appeal across their networks

By working together, the campaign aims to reach its target of 1,000 toys, providing much-needed support to children and families during the festive season.

KIND has been supporting disadvantaged children and families since 1975, and its Christmas appeal continues to make a significant difference to households across the region each year.

L&G Logistics will be making regular deliveries to KIND throughout the 12 weeks, ensuring donations reach those who need them most ahead of Christmas.

The company is encouraging the wider business community to get behind the initiative and help make a real difference this festive season.

Together, we can make a brighter Christmas for local children, stronger communities and brighter futures.

For more information on the campaign, or to arrange a collection or become a collection point, follow L&G Logistics on social media and join the journey throughout the 12 Weeks of Christmas campaign.