Across the North West, North West Air Ambulance Charity (NWAA) is there for patients and families when the unthinkable happens. Now, businesses and communities have an exciting opportunity to come together, double the value of every donation and continue to help NWAA be there for someone’s worst day. The Big Lift is a matched fundraising campaign with a simple but powerful idea: one partnership can create twice the impact.

The charity is inviting corporate partners to help build a £50,000 matched funding pot. Once the campaign launches, every pound raised by local communities will be matched from this fund. Together, those contributions could unlock an incredible £100,000 for lifesaving care across the region.

Matched funding does more than increase the value of individual donations. It gives people an extra reason to get involved, inspires greater generosity and creates a shared sense of momentum. Every fundraiser, supporter and business partner becomes part of something bigger, working together to help your local air ambulance charity respond at a moment’s notice.

For corporate partners, The Big Lift offers a powerful way to demonstrate a genuine commitment to the communities in which their employees, customers and families live and work. As well as this, being part of The Big Lift will unlock a whole region to your business, all while demonstrating local impact.

This is more than a fundraising campaign. It is a chance for the North West’s business community and the public to unite behind a common purpose, turning individual acts of generosity into one remarkable collective achievement.

Help create the matched funding pot and give communities across the North West an even greater reason to donate. Join The Big Lift today by contacting the Fundraising Team at fundraising@nwairambulance.org.uk.