In 2016, Austin Guitars was born from a simple yet ambitious dream in a small room within The Barn in Kirkby, Liverpool. Founded by Reg, a passionate musician with an unwavering love for guitars, Austin Guitars quickly gained a reputation for offering high-quality instruments and exceptional service. What started as a modest venture in a confined space has since blossomed into a thriving business, catering to musicians of all levels and genres.
The Early Days: A Passion Turned Business
Reg’s love for music and guitars was the driving force behind Austin Guitars. With years of experience playing, repairing, and appreciating the intricate craftsmanship of guitars, he envisioned a space where musicians could find instruments that truly resonated with their needs. In 2016, he turned that vision into reality by opening Austin Guitars in a small upstairs room within The Barn, a well-known location in Kirkby.
In those early days, space was limited, but Reg’s dedication and attention to detail set the business apart. Austin Guitars offered a carefully curated selection of guitars, amplifiers, and accessories, each personally chosen to ensure quality and character. Word quickly spread within the local music community, drawing in musicians who were looking for more than just a place to buy equipment—they wanted expert advice and a personalized experience.
Growth and Expansion
As Austin Guitars’ reputation grew, so did its customer base. The shop became a go-to destination not just for aspiring musicians but also for seasoned professionals who valued Reg’s deep knowledge and honest approach.
By 2021, it was clear that the original small room could no longer accommodate the growing demand. To better serve his expanding clientele, Reg made the decision to move Austin Guitars to a larger floorspace downstairs in The Barn. This expansion allowed for a broader selection of guitars, amplifiers, and accessories, as well as more comfortable space for customers to browse and try out instruments.
The move to the larger space marked an important milestone for the business. With more room to showcase a wider variety of stock, Austin Guitars became a true haven for musicians seeking everything from beginner guitars to high-end, professional instruments. The new setup also allowed for dedicated repair and customization services, further enhancing the shop’s reputation as a full-service guitar destination.
A Community Hub for Musicians
Beyond selling guitars, Austin Guitars has evolved into a community hub for musicians in Liverpool and beyond. Reg’s commitment to creating a welcoming atmosphere has made the shop a place where musicians come not only to buy but also to connect, learn, and share their passion. Whether it’s offering advice on the perfect guitar for a beginner, helping a touring musician find the right gear, or simply having a chat about music, Austin Guitars is built on relationships as much as it is on retail.
Reg has also championed local music, supporting grassroots artists and bands through partnerships and collaborations. The shop has hosted in-store events, gear demonstrations, and jam sessions, further cementing its place in the heart of the Liverpool music scene.
In November 2024 Austin Guitars won the Knowsley Business award for Business to Consumer, Service and Retail.
Looking to the Future
Today, Austin Guitars stands as a testament to Reg’s dedication and the power of passion-driven entrepreneurship. With a loyal customer base and a reputation for excellence, the shop continues to thrive, adapting to the evolving needs of musicians while staying true to its core values of quality, expertise, and personal service.
Looking ahead, Reg remains committed to expanding the business further, exploring new brands, and enhancing services to meet the ever-changing demands of the music industry. Whether you’re an experienced guitarist or just starting your musical journey, Austin Guitars remains the perfect place to find an instrument that inspires.
From a small room in The Barn to a flourishing business, the story of Austin Guitars is a reminder that great things can come from humble beginnings—with the right mix of passion, dedication, and a love for music.