The Ubiquity Collective, a Liverpool-based communications and marketing agency with a diverse client base spanning various sectors including community, regeneration, health, and tech, has proudly selected Merseyside Against Blood Cancers (MABC) as its charity partner for 2025.
Led by Joel Jelen, the agency has been working closely with MABC for the past six months, focusing on raising awareness for the charity’s crucial work in supporting those affected by blood cancers. This collaboration reflects a deep commitment to amplifying MABC’s impact, particularly through social media, events, and media coverage, with an exciting line up of initiatives planned for the coming year.
Headed up by Joel Jelen, the communications and marketing agency has worked for the organisation over the last 6 months.
Joel said:
“Merseyside Against Blood Cancers has some outstanding individuals dedicated to giving hope to all those with blood cancers. We’ve become close to many of the team and will continue to work hard in raising awareness of the charity’s vital work.
“For example, huge respect must go to Andrew Pettitt, professor of haematology at the University of Liverpool, honorary president Nagesh Kalakonda, professor of experimental haematology at the Clatterbridge Cancer Centre and Professor Joseph Slupsky specialising in Molecular & Clinical Cancer Medicine at the University of Liverpool. They share a tremendous passion for supporting patients with blood cancers.
“There’s a great deal of work to be done in raising the charity’s profile, with a mix of social media and events ranking high on the list of priorities to deliver alongside media coverage. We’re already focused on our next evening event for the charity at Lunya, Hanover Street on March 25th.
“I know the charity are also very keen to expand the diversity of the audiences following their inspiring work. We will be especially focussed on the corporate sector across the North West with whom we are well connected via our agency clients.”
Commenting on Ubiquity’s declaration, Abi Pointing. Chair of Merseyside Against Blood Cancers said:
“During the last ten years since we were formed, Merseyside Against Blood Cancers (MABCs) has done a lot of good work locally, but has never really enjoyed a very high profile. However, since Joel and Ubiquity took on our publicity work about five months ago, his marketing, PR and social media skills have given our charity a massive boost, and we are now much better known and recognised for our efforts locally and regionally. Thanks to Joel, we expect to go from strength to strength.”